Weber Web Design - Promotion
So you had your Website created but no one is knocking on your door. This is where site promotion comes in. Here are some of the processes on how site promotion works.
Meta tags are the first step in promotion. The title, description, and key words are often overlooked in the design process. The wording and length of meta tags are very important in how Search Engines find your site.
Weber Web Design
It is also very important to not only know how, but when to submit to Search Engines and Indexes. If you submit too often you may never be listed.
Search engine optimization (SEO) is the practice of manipulating aspects of a Website to improve its ranking in search engines. Many approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Website architecture and content.
Weber Web Design
What is the difference between an Index and a Search Engine? An Index (i.e. Yahoo) is a database of Websites. Your listing in an Index depends on what you tell them in your submission, not what is on your page.
A Search Engine (i.e. Google) is a database of web pages. You give them your URL, and they read your page, extract relevant information, and store it in their database. Many Search Engines also run "spiders" that roam around the net looking for new pages.
Weber Web Design
We will promote your site to the following major Indexes:
Look Smart, NBCi, and Open Directory. Yahoo is now charging to list your
Website with them.
We will promote your site to the following major Search Engines: Google,
AltaVista, Excite, HotBot, Lycos, National Directory, and Northern Lights.
A good percent of your site traffic will come from Search Engines and Indexes.
This is a critical step in the total design of your Web site.